Essay on BUSN 115 Lemonade Stand Part 2 HRAMNARINE

Lemon Lovin’ Life Hema Ramnarine DeVry University BUSN115 Introduction to Business and Technology Professor Normin Woodin Lemonade Stand: Part 2 Introduction The company, Lemon Lovin’ Life, is a lemonade stand that is in the beverage business. Being that it is a popular drink and the low cost of starting a lemonade business, there is competition making it quite competitive in the market. This report outlines the company’s branding strategy, identification of possible new locations, promotional plans, and employee training opportunities. Branding Strategy To create a branding strategy for Lemon Lovin’ Life it will also consists of the marketing mix, namely, product, place, and promotion. Lemon Lovin’ Life has a reasonable size†¦show more content†¦346). Promotion Plans Usually local residents support new business ventures and Lemon Lovin’ Life has $10,000 to spend for advertising. Considering the product theme various marketing vehicles will be utilized to communicate the message, image, and presence of the business. Bovee Thill (2013) asserted that there are different ways to promote products, including the use of print media (magazines, local newspapers and student publications) (p. 382), broadcast media (local TV shows, radio programs), hotel guides (Chamber of Commerce newsletters, brochures, flyers), direct mail (subscriber lists, inserts in newspapers, office mail delivery) (p. 374), social media (Facebook, Twitter, Instagram) (p. 382), and others (attendance in charity events, sponsorships, press conferences) (p. 382). Employee Training In hope that the company shall grow, it will be necessary to hire more people in order to help run the lemonade stand. It is also important for the company to invest in training the staff to continue to offer quality lemonade. To do this, the company should always check whether employees are engaged, satisfied, committed, and rooted (Bovee Thill, 2013, p. 220). Providing employees with job security through a strong salary is the first step. Secondly, provide employees with health insurance

The Tone of Irony in The Unknown Citizen Essay - 1862 Words

â€Å"The Unknown Citizen,† a poem written by W.H. Auden, alludes to a time of great change in American history, where the poem is meant to mock the government’s viewpoint of the perfect role model for an unrealistic, impractical citizen. The author, W.H. Auden, writes and intends for the historical context of his poem to be in the late 1930’s, when America was going through the Great Depression. Citizens were losing a sense of nationalism for America and had begun to negatively view the government. During this time period, the government had also begun to distribute Social Security cards with personalized federal numbers to American citizens, which was the mark of depersonalization in America’s political system. As a result, the tone is one of†¦show more content†¦Ã¢â‚¬Å"Our Social Psychology workers found†¦,† from Line 12 demonstrates the citizen’s active social life. â€Å"Our researchers into Public Opinion†¦,† fr om Line 22 represents the citizen’s ideal public involvement and choice of activities such as going to war and having children. â€Å"Our Eugenist says†¦,† from Line 26 reflects the citizen’s supposedly correct number of children, according to the government. â€Å"Our teachers report†¦,† from Line 27 displays the citizen’s correct choice of avoiding interfering with American educational systems. â€Å"†¦we should certainly have heard,† from Line 29 represents the speaker him/herself, along with the American government and its early decision of assuming that if nothing else but the good was reported about the citizen, then the government would have heard otherwise. In all these lines, the speaker associates the describing of all aspects of the citizen’s life with his acquaintances from the government. The speaker is uniquely portrayed in this poem through certain qualities that he possesses: being observant and being de tached. All positive and only positive events that have occurred in the citizen’s live are recorded by the government; no negative events are to be found in his life. The speaker takes special note of the citizen’s military service (Line 6), perfect employment (Lines 7-8), Union participation (Lines 9-11), social life (Lines 12-13), newspaper customsShow MoreRelatedAudens The Unknown Citizen and Michies Dooley is a Traitor983 Words   |  4 Pagestypically involve tools of satire, such as symbolic characters, symbolism, and irony, to simplify the understanding of who this â€Å"satirical target† is. In â€Å"The Unknown Citizen† by W. H. Auden and James Michie’s â€Å"Dooley Is a Traitor,† symbolic characters, symbolism, and irony are all used to indirectly criticize the target of each satirical work. In â€Å"The Unknown Citizen,† Auden is criticizing the way average citizens live their daily life. In this satire, JS/07/M/378 is dead and is being praisedRead More Analysis of The Unknown Citizen by W.H. Auden Essay examples1464 Words   |  6 PagesAnalysis of The Unknown Citizen by W.H. Auden â€Å"The Unknown Citizen†, written by W.H. Auden during 1940, is a poem where the speaker, a representative of the state or government, directs a speech to the audience about a monument being erected for a citizen. Written in free verse, although using many couplets, this poem is a poem that describes the life of a certain person through his records and documents. This citizen is portrayed as a normal and average human being who is being honouredRead MoreThe Unknown Citizen by W.H.Auden1320 Words   |  5 PagesThe poem â€Å"The Unknown Citizen† by W.H. Auden is a poem with a strong message to a wide audience. It portrays a political system’s control over its citizen. The poem is telling us we are a product of our countries, we are nothing but a number of digits to be identified. The poem revolves around the life of the unknown citizen, JS/07/M/378, who was granted a monument by the government in honor of his flawless life in an un-free society. He is by all means the perfect citizen, the citizen who has devotedRead MoreThe Unknown Citizen Essay525 Words   |  3 PagesThe Unknown Citizen In The Unknown Citizen, Auden is implying that people are statistics and easily conformed to the normality of society. Throughout the poem, Auden portrays the character as being an all around normal citizen and one against whom there was no official complaint. In lines 4 and 5, the speaker describes the character as a saint and for in everything he did he served the Greater Community. He served in war, never got fired from his job, popular with his mates, andRead MoreThe Unknown Citizen Explication Essay999 Words   |  4 PagesWerner 05 March 2012 The Unknown Citizen By W. H. Auden Several conflicts are dramatized in The Unknown Citizen, the most prominent being: conformity of the middle class, government manipulation, and the loss of individualism to the standards of an average citizen. The speaker of this poem is non-traditional as the poem is, in fact, an inscription on a â€Å"marble monument erected by the State.† The inscription is dedicated to a â€Å"JS/07 M 378†Ã¢â‚¬â€presumably, â€Å"The Unknown Citizen,† although this term onlyRead More The Unknown CItizen by W.H. Auden Essay731 Words   |  3 Pagesâ€Å"The Unknown Citizen†   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"The Unknown Citizen† by W.H. Auden, is a commentary on government and the materialism of modern man. The poem is written in the form of an obituary inscribed on a monument built by the government in commemoration of an average, upstanding, and decent community member. Throughout the passage, the speaker lists facts about the citizen’s life which he believes prove that the deceased was a valuable person. In actuality these facts represent nothing more than the sociallyRead MoreAnalysis Of The Book The Lottery 916 Words   |  4 Pagesthe fate of what will happen until the very end of the story. Although, Shirley Jackson does a good job of making people think, there are also some signs throughout the story that hint what is going to happen. In The Lottery, Shirley Jackson uses irony, foreshadowing, and symbolism in the beginning of the story to show that death is impending in the end. The story is titled â€Å"The Lottery† so it makes the reader guess right away about what the essay is about. Although they never specifically tellRead MoreFahrenheit 451 By Ray Bradbury Essay1402 Words   |  6 Pagesforget the joy of reading. This story takes place in a future dystopian city, where any actions related to books are illegal. The novel’s protagonist, Guy Montag, is a fireman, whose job involves burning books for a living. Throughout the story, the citizens live their mundane lives, which includes watching parlor walls (television) and having minimal connections with their friends or family. In part three of the novel, Bradbury writes about Guy Montag and how he is on-the-run from the officials of theRead MoreAnalysis Of The Book The Things They Carried 1409 Words   |  6 Pagessoldiers helps the reader relate to their situations. As well as the profanity shows the soldiers coping mechanisms when dealing with death. 2. The diction used throughout the novel by Tim O’Brien, reflects a higher education. O’Brien is a well-educated citizen in high social standing. O’Brien’s higher-level vocabulary and more complex thoughts reflect his intelligence. Through much consideration, O’Brien decided to go to war, as to not disappoint anyone or seem like a coward and embarrass himself. LtRead MoreEssay about The Red Badge of Courage1335 Words   |  6 Pageswar ends, but war in the heart of the people is hard to erase. The authors convey this through symbolism of the name of the novel in which the characterization of the main character take place, the first person point of view of the novels, the satire tone, and the deception of war. The Red Badge of Courage symbolizes the wound that Henry viewed it a symbol for courage. He wished that he, too, had a wound, a red badge of courage.(81) ‘a badge of courage’ is a diction that the author creates, in

Shui Fabrics free essay sample

Wai feels that the company has had a positive impact on the local government and it has also created jobs for a number of people in addition to boosting the economy (Daft, 2010). Although Ray Betzell enjoyed his time in China, the case states that he was aware of the frustrations of Paul Danvers, the President of Rocky River Industries. Danvers was ecstatic that Shui Fabrics had cut Rocky River’s labor cost and it provided the company an opportunity to engage in the Chinese market. However, Danvers felt that since the merger was in existence for 3 years, a 5 percent ROI wasn’t acceptable. He felt that the numbers should have been in the 20 percent range at that particular time. He even went a step further in his displeasure by conferring to Betzell that he felt that it possibly time to sever ties with Shui (Daft, 2010). The GLOBE (Global Leadership and Organizational Behavior Effectiveness) Study is basically an analysis of the cultural, societal, organizational, and leadership differences between 62 different societies around the world (â€Å"The globe study,† 2007). It breaks down the 62 societies into 9 Cultural Dimensions: performance orientation, uncertainty avoidance, humane orientation, institutional collectivism, in-group collectivism, assertiveness, gender egalitarianism, future orientation, and power distance; 6 Culturally-endorsed Leadership Theory Dimensions: charismatic/value based, team oriented, self-protective, participative, humane oriented, and autonomous; 21 Primary Leadership Dimensions: administratively competent, autocratic, autonomous, charismatic/visionary, charismatic/inspirational, charismatic/self-sacrificial, conflict inducer, decisive, diplomatic, face saver, humane orientation, integrity, malevolent, modesty, non-participative, performance oriented, procedural, self-centered, status consciousness, team collaborative, and team integrator (â€Å"The globe study,† 2007). In terms of this case, Rocky River Industries is concerned with the performance orientation, which includes, wanting better economic performance and becoming more tasks oriented. Shanghai Fabrics Ltd. is more concerned with the humane orientation aspect. This includes concerns about creating jobs, loss of jobs, and relations. It’s apparent that both companies want the joint venture to be a success; however, they seem to be at odds over what is the most important element of the partnership. I believe that the business is headed in a positive direction but I would suggest that the two companies reevaluate their strategies and come to a compromise so that they’ll be on the same page as far as what is expected of the other. By doing this, each would have better understanding as to the vision that each has for the overall direction of the company. Explain which of these differences is most central to the issue at hand and why. The difference that is most central to the issue at hand is the annual 5 percent return on investment (ROI). This is an issue because it is the basis as to why Rocky River Industries is considering dissolving the partnership with Shanghai Fabric. According to Gruttadaro (2011), return on investment can be used to measure the value of an entire company or of a specific investment that a company might make. He believes that it also provides a framework to determine how an investment might be made more profitable such as by lowering the cost of an investment or speeding the rate or magnitude at which the gains are realized. Rocky River’s concern about the ROI are valid, however; it’s very important that they acknowledge that the merger has remained consistent with positive gains instead of negative. In my opinion, both companies came to the conclusion that a joint venture could help their businesses grow faster, increase productivity and generate greater profits. It’s also apparent to me that both companies should be reminded that partnering with another business can be complex and it takes time and effort to build the right relationship. For example, problems are ikely to arise if: the objectives of the venture are not totally clear and communicated to everyone involved; the partners have different objectives for the joint venture; there is an imbalance in levels of expertise, investment or assets brought into the venture by the different partners; different cultures and management styles result in poor integration and co-operation; and the partners dont provide sufficient leadership and support in the early stages (â€Å"Joint ventures and partnering,† 2011). Develop a strategy for addressing the situation and explain how it would help appease Ray’s boss back in the U. S. Success in a joint venture depends on thorough research and analysis of aims and objectives. This should be followed up with effective communication of the business plan to everyone involved (â€Å"Joint ventures and partnering,† 2011). The development of a new individualized marketing strategy or global marketing strategy could possibly improve the profit margin of Shiu Fabrics as well as, provide Paul Danvers with a reassurance that efforts are being made to further advance the company. With an individualized marketing strategy, it typically involves a comprehensive market research component and a significant effort to tailor a product or service to each individual target market. Under this approach, political, social, and economic factors are important components of the marketing process (International marketing, 2011). A global marketing strategy is a controversial approach because it ignores the differences between the nations. Instead, its proponents claim that while a business that sells its products in the same way in every market may suffer losses in isolated instances, it will reap compensatory savings elsewhere. This strategy is based on the notion that consumers around the world are growing more and more similar and that a standardized product and marketing mix can achieve enormous economies, especially in advertising, packing, and distribution because they would not be changed. Proponents of this strategy believe that modern technology has created a commonalty among people around the world (International marketing, 2011). Explain what your new strategy has over the status quo. The aforementioned strategies aren’t new. I chose these strategies because I believe that marketing is essential to the success in any type of business. A marketing strategy lays out a marketing plan for a company and includes defined goals, analysis of previous strategies and plans for how to implement marketing techniques to achieve the marketing goals for a company (Newton, 2011). Having an organized plan is very important to a company’s marketing department because it defines the target customer so that the marketing team is clear on who they are targeting with campaigns. In addition, it helps the marketing team focus on specific tasks. Marketing strategies also help increase brand or product awareness for the company’s customers or for the general public. The marketing strategy helps to determine the best way to go about getting the message across to the right audience. This information is based on industry analysis and consumer or customer behavior. Taking the time to research this information helps the company narrow down their marketing campaign options to the techniques that will work best. This reduces the possibility of failed campaigns and saves time by allowing them to focus only on the best ways to increase awareness of the company, brand, or products (Newton, 2011). Rocky River Industries has a major concern about return on investment (ROI). With that issue being a top concern, the development of a marketing strategy that saves the company money is very critical. Marketing campaigns cost money, sometimes a lot of money. However, having clear goals and marketing techniques defined in the marketing strategy helps save money. When marketing plans are laid out, it is easier to determine a budget for the marketing department. Furthermore, a company does not waste money by trying a number of different techniques; the information in the marketing strategy helps eliminate some campaign ideas that otherwise would be a waste of money (Newton, 2011).

Wind Turbines Manufacturers Overview

Name of company: Vestas Wind Systens The company headquarters is in Denmark, and as a result of enormous growth of the company since its founding in 1945, it has set up manufacturing plants in several countries including Germany, United kingdom, India and US. When the company initially started, it used to manufacture household electrical devices but drastically changed their manufacturing through years making agricultural appliances, intercoolers, hydraulic machines and turned their focus to wind turbines since 1989.Advertising We will write a custom research paper sample on Wind Turbines Manufacturers Overview specifically for you for only $16.05 $11/page Learn More Fairly writes that, â€Å"For the last eight years, the company merged with NEG Micon, another Danish company specializing in making wind turbines.† The two companies put their efforts together to establish the worlds biggest manufacturing plant of turbines using the brand, Vestas Win d Systems. The company recovered in the year 2006 after a drop in sales the previous year making it be ranked the number one top green company in 2006. Towards the end of 2008, the company embarked on expansion plans in their plants in Colorado and Oregon. While the company is aggressively looking for new markets, it has been closing some of the plants in regions that their demand is low. Fairly (43), states that, â€Å"Some of the closed manufacturing plants include the one in Scandinavia and Isle of Wight in the United Kingdom.† Todate, over forty thousand wind turbines have been installed by vestas worldwide with its workforce which is estimated at around twenty three thousand people globally. The new expansion targets include countries like China and US where its products are on high demand. The company is gradually shifting production to China and US because of reduced demands in Europe. The companies goal when making their turbines is to provide customers with turbines of high quality, they don’t look at market share and prices when designing them. One of the products manufactured by Vesta is V112-3.0MW. It is designed in a manner that it can adapt to areas with low and medium wind. The company projects that such areas will be shift to wind power in future. This device has the ability to produce more electric power than other turbines in that category of 3MW. This turbine is reliable, easy to service and offers greater efficiency than other turbines in the same class. According to the company website, â€Å"Another product designed for areas with light winds is Vestas V90-2MW.† This one is mainly designed for European countries because of its light weather conditions. Another product from Vestas is Vestas V90-3MWwhich is used all over the world to generate electricity. The distinctive feature of this product is that is uses pitch control.Advertising Looking for research paper on other technology? Let's see if we can help you! Ge t your first paper with 15% OFF Learn More V90-3MW V47-660kW Vestas company spends a substantial amount of its revenue in research and development. Recent statistics indicate that it spend in excess of one hundred and thirty million in the year 2009 in research. Some of its recent research findings is unveiling a stealth wind turbine in collaboration with QinetiQ which can offer solutions of radar reflection to the aviation industry. According to financial statements of 2010, the company is doing well as it collected profits in excess of 156 million Euros (Reddal, 77). Name: Sinovel Wind Group Company The company is the largest manufacturer of turbines in China, and its headquarters is in China. Globally, it is ranked number three in production of wind turbines. The company targets to be the leader of turbine production by the year 2015 with major target market being foreign countries. Sinovel employs approximately 200 employees and has a capacity to produce eight hundred units per year presently. Its manufacturing plant is in Dahlia, China though it intends to open other plants in China and other countries. Sinovel aims at making wind turbines that are adaptable to all types of weather and environmental conditions around the world. The company has been growing steadily since its inception and has managed to make big milestones in production of electricity using wind turbines. In the year 2008, the turbine installations of Sinovel produced almost 1500MW of electricity making it the leader of Chinese green energy production and seventh in the world. By the year 2010, it had more installations done in China and other parts of the world with total estimation of power generation being put at around 4400MW, thereby leading the Chinese market and becoming the world’s number two. Sinovel has a mission that is based on its historical formation which is to localize production of important electrical equipments and the focus to provide green energy to the whole population of China and the world. Its long term strategy is to provide innovative products, in large scale to meet international demands.Advertising We will write a custom research paper sample on Wind Turbines Manufacturers Overview specifically for you for only $16.05 $11/page Learn More Sinovel has been a leader of the Chinese market in producing innovative turbine equipments in the sense that; it is the first to introduce an advanced wind turbine in the world, it was the first to make and supply the turbine equipments locally, it was the leader in developing 1.5Megawatt turbines that can suit all conditions of weather in the world and many other achievements. The company is majorly involved in manufacturing products for commercial and industrial use. On the list of several products manufactured by Sinovel is SL600 turbine. According to the company website, â€Å"This turbine was developed independently by Sinovel group with its own intel lectual rights.† It designed in a manner that it uses modern technological generators with Sinovel’s expertise. Acher writes that, â€Å"SL5000 is a type of wind turbines that they make which utilizes variable pitch and double power generation technology.† SL300 is another product that they have developed using their own expertise. Its average power rating is 3000kW with a rotor diameter that ranges from 90 to 113 meters. The advantage with this product is that it is adaptable to all weather conditions. SL3000 Since the company was started, it has given priority to provision of quality customer service and technical support. It continuously strives to provide services with an aim of meeting customer’s satisfaction. As a technique of enhancing scientific skills in order to sustain itself with the competitiveness of the market, the company has employed experts from China and other parts of the world with specialization in wind power to form part of resear ch and development team that consists of almost 700 personnel. The operation of the company has also been boosted by cooperation with China Development Bank to a tune of six and half billion dollars.Advertising Looking for research paper on other technology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Name: Xinjiang Goldwind Science and technology Company Lou (22) describes Goldwind Company as â€Å"One of the largest companies manufacturing wind turbines in world and one of the leaders in China.† Its manufacturing plants are in Urumqi, Xinjiang, China. Lou further states that, â€Å"The Company was established in 1986, which marked the start of wind power energy in Xinjiang, China.† The companies aim is to research and develop large sized wind turbines for commercial and industrial use. Some of the products that the company produces are 600kW to 1.5 MW permanent magnet wind turbine products. Apart from these products, it is also involved in developing and selling wind power plants. In the year 2009, the company installed close to three thousand seven hundred wind turbines of 750kW and sixteen hundred 1.5 MW turbines. The main market of the company is China though it installed some turbines in Minnesota, United States. For the last eight years, the companiesâ€℠¢ market share in China has been growing steadily and is said to supply its products to over twenty five percent of the market. By the end of the year 2008, the company had sold more than three thousand wind turbines that have the capacity to produce two thousand eight hundred and ninety five mega watts of electricity. In the following years, the market demand in China grew making them receive enough orders. The company receives a good number if orders for all the products that are made including 750kw and 1.5MW turbines. The company also made a breakthrough to the International market when it received orders from United States and Cuban company, Energoimport. The company employs more than one thousand five hundred people and its profits have continuously grown over the years. For instance, in the financial year of 2010, it made profits worth RMB 4.02. More than ninety five percent of the revenue of the company is collected from sale of wind turbine generators. According to the comp any sources, Goldwind intends to benefit greatly when local companies offering green energy and expand their markets to foreign countries. They believe they would have good chances of growing. According to its mission of growth, it intends to acquire technology companies that can design highly efficient generators that can be transported easily. It also intends to buy other renewable electric devices. Name: Siemens Wind Power According to Wessel (10), â€Å"Siemens Wind Power is a manufacturing company of wind turbines with main offices and manufacturing plants situated in Brande, Denmark.† It specializes in designing products for commercial and residential use. The company was fully acquired by Siemens groups of companies from Germany through its division of renewable energy from the year two thousand and four. By the year 2009, Siemens Wind Power had a market of six percent worldwide with a large market in the shores of Europe. Wessel (9), further worote, â€Å"The Company was first established in 1980 by Danregn.† The name of the company was changed later to Bonus energy in nineteen eighty three but was later sold to Siemens in 2004. According to Wilkes (26), â€Å"The main manufacturing plant is in Brande, Denmark with other subsidiaries in several countries.† As part expansion plans, the company opened other offices for research and development in Colorado. One of the products of the company that is unique is the Hywind. It is a wind turbine that is designed in a manner that it can float in the sea while it functions. It is designed to utilize the winds of the sea to generate electric power. The main products of the company are SWT 2.3MW and 3.6MWwind turbines. Hywind Siemens Turbines in a farm By the end of the year 2009, the company had employee capacity of about six thousand. Since the company started, its focus was to develop wind turbines that would remain competitive in the market and it has evolved from making 22kW wind turbi nes to the current Megawatt ranges. In order to realize its vision, the company has employed experts in the field of wind turbines technology and using conventional technological devices. The output of their efforts is development of high power wind turbines that match the demand of the market. Siemens Wind Power is proud for the effort of its more than five thousand employees who have contributed to realization mission of the company. Siemens Wind power provides customers with their products by giving them guarantees of the investments they have undertaken. They offer guarantees so that customers can be sure of the services during that period. The recent order from United States wind firms is to boost by a big margin profits of Siemen Wind Power. Wilkes describes that, â€Å"This is a confirmation that that the company is the leading provider of wind power in off shores.† One of the most recent projects of Siemens wind power is the construction of DanTysk wind farm in German y that covers seventy square kilometers with a capacity to supply electricity to over five thousand households. Name: Enercon The company, Enercon, is a leading provider of green energy in Germany and the 4th largest globally. The company specializes in manufacture of wind turbines and the main plant is situated in Aurich, Emden and Magdeburg in Germany. Other countries they have manufacturing plants include Portugal, Turkey and Canada. Enercon mainly produces its wind turbines for commercial purposes and domestic use. By mid this year, it is estimated that Enercon had installed over seventeen thousand wind turbines that has an excess of 24 Gigawatts of power. Their most common product is the E-40 wind turbine Model which is a modification of the 1993 design. As of mid this year, its market share was estimated to be slightly above seven percent globally, while in the German market, it controls sixty percent of the market share. One of its main foreign users is Ecotricity, from Brita in. A distinct feature of its wind turbines is the technology that uses gearless drivers, with an annular generator. According to Enercon at a Glance (55), â€Å"This is different from other wind turbines because the other wind turbines use gears to increase the speed of rotation of the gearbox. The other difference with this generators is the housing which is drop shaped in addition to their towers that are painted green to march the surrounding.† Some of its popular products include E-126 model that is widely used in Europe. Initial power rating of this model was six Megawatts but has been modified to generate 7.5 Megawatts. Another product is the E-112 model that was invented in the year 2002, and became the largest in the world for two years because of its ability to generate 4.5 Megawatts. It was later modified to generate 6Megawatts. To date, the company has not embarked on setting up projects on off shores but has instead been critical of the offshore wind parks. E-112 E-170 E-166 E-32 Enercon had been burnt from selling its products to the US market due to an infringement dispute with Kenetech (Hermann, 120). The company employs over thirteen thousand employees. Just like the other companies, Enercon lays emphasis on quality of its products and employs experts of wind turbines so as to meet the expectations of their customers. One of their core values is to consult with authorities and customers so that they can find practical solutions of green energy. The financial performance of the company has been incremental over the years despite the limitation of US market. Name: Gamesa Corporation Tecnologica This company is involved in manufacture and making materials for wind turbines. It makes products for commercial and industrial use. The company is Spanish based and its main plant is located in Biscay, North of Spain. It does business by management of wind farms as well as selling wind turbines. Before the competition by Chinese manufacturers , Gamesa was the worlds’ second producer wind turbines; currently it enjoys the sixth spot, though, the company has not lost its grip in the Spanish market. According to Barriviera (111), â€Å"It is estimated that the company has installed an equivalent of twenty thousand Megawatts of power in 4 continents.† The company began manufacturing activities in the 1976 with a focus of developing of developing technological devices that meet emerging needs of the society. Among the products that it started making were robots and composite materials. A division of the company was established in 1994 to manufacture wind turbines for commercial purposes. The company has financial stability and has been listed in the stock exchange since the year 2000. It has assets worth 4.9 billion Euros and made profit worth 50 million Euros in the year 2010, while it employs more than six thousand seven hundred people. Since 2006, the company changed its strategies and is now focused to manuf acture devices associated with green energy, which is wind power. The company is interested in setting up turbines in offshore areas and has begun constructing a manufacturing plant in Britain to oversee this part of production. The construction of this new factory is estimated to cost around one hundred and thirty four million pounds. The company has received global recognition for its efforts to provide sustainable energy and is listed in the sustainability index. An example of a wind farm project that Gamesa is involved is the Allegheny Ridge Wind farm (Acher, 11). International sales of its products have helped sustain growth momentum. Among the leading international markets that they benefited from were India and Latin America. Of all the sales in 2011, all orders of MW category were sold to the international market. G10X-4.5MW GX9-2.0 MW G5X-850kW Gamesa has employed experts in wind technologists and has been shown by manufacturing of several products that meet customer sat isfaction. Among the list of its products is G10X-4.5 wind turbine which is one of the most competitive in the market. It is designed in a manner that it can suit the most complicated Grid connections. Among the advantages of this product is the inbuilt design that enables it reduce noise and ability to be transported with ease. The G9X-2.0 is another wind turbine in the Megawatt category. It is made in a manner that can suit all wind conditions. Its advantages are reduced noise and ability to predict maintenance. G5X-850kW model is designed to generate electricity in areas with low wind levels. Works Cited Acher, John. China became top wind power market in 2009 Reuters, 29 March 2010. Acher, John. A Wind Power Market in 2009 Reuters, 29 March 2010. Barriviera, Guadalupe; Tobin, Paul. â€Å"Gamesa Aims to Control a Fifth of Wind-Turbine Market†. Bloomberg. (30 May 2008). â€Å"Enercon at a Glance†. 2011. Fairly, Peter. Stealth-Mode Wind Turbines Technology Review, 2 No vember 2009. Hermann, Simon. Hidden Champions of the 21st Century  : Success Strategies of unknown World Market Leaders. London: Springer, 2009.- ISBN 978-0-387-98147-5 Lou, Ying. â€Å"Goldwind Plans IPO as China Combats Climate Change†. Bloomberg. Reddall, Braden. Vestas will not chase market share at any price Reuters/BTM Consult, 1 September 2010. Wessel, Lene. Siemens overtakes Vestas (in Danish) Ing.dk, 12 November 2010. Wilkes, Justin. Operational offshore wind farms in Europe, end 2009 EWEA. This research paper on Wind Turbines Manufacturers Overview was written and submitted by user Crystal Odonnell to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.