Crunch Case Study Example | Topics and Well Written Essays - 750 words

Crunch - Case Study Example Crunch advertises to all different individuals. The crunch club has an inviting environment that allows members to feel welcome regardless of their age, sex or weight. This type of environment brings in all different types of people. When Crunch first started out, they planned on targeting men. They offered cardio exercises aimed at men. Women quickly swarmed to the idea of the cardio exercises. Crunch targets all different people. As stated in their philosophy; Men and women, young and old, fat or thin, and blonde or brunette. Targeting a different market then most gyms is what helped make Crunch a success. All types of people enjoy the gym and that is why it is important and beneficial to target all different types of individuals. The Crunch brand stands for the ability to offer mid priced memberships and access to gyms that make others feel welcome even if they are not flawless. The Crunch brand is not competitive to its members and represents all different types of people not just those who are physically fit. It is obvious that Levine is motivated to rise above other gyms and become a leader in the fitness world. From the beginning, Levine had an eye for what was â€Å"in† at the time. When Levine first opened Crunch he noticed that aerobics was very popular. Levine figured that men would be interested in this new craze. Seeing the possibility of what the future holds, gave Levine much needed motivation to succeed. Levine, with a theatrical background, wanted his aerobic classes to carry the same sense. His background and ability to hustle gave him much needed strength to make it in an already flourished industry. Levine had to find out what could set his gyms apart from other gyms. He was constantly motivated by doing what was new and what people wanted. Seeing growth from the start was an easy motivator. Most of Levine’s visions were successful. Having successful business decisions from the start were motivation to new