INTRODUCTION :: Business Management Studies

1. INTRODUCTION1.1 The importance of MagazinesMagazines are a major source of communication and entertainment inAustralia today. Any newsagent will break racks showing hundreds ofdifferent titles. Magazines cater for special interests and give morerecent information than books. They usually have interesting picturesand graphics making them easier to read. Because they are popular,they guess good profits for publishers, through sales, advertising andmarket links.1.2 Aim of this reportThe aim of this report is to show how magazines are constructed tosell to their target listening, particularly the shipway in which amagazine might interest a particular reader.2. WHICH MAGAZINES APPEAL TO TEENAGERS?6 Magazines read by teenagersMagazine Title gender taperPriceFrequency of PublicationNew Idea GRAPH3. HOW TO MAGAZINES APPEAL TO TARGET AUDIENCES3.1 Definition of Target AudienceTarget Audience The target hearing is the group of people thecommunicator w ants to reach with a message. For example, this is thespecific group of people which the publishers hope will buy and readthe magazine. It is described by the way it fits into thesecategories*Gender *Occupation *Age *EducationLevel *Interests *IncomeMagazines use these features to target or aim directly at their group*Title *Language Used * bandaging *Types of Articles *Layout andAppearance *Advertising Text Box My report will be focusing on the teenage/female targetaudience of girls age thirteen to seventeen. Suppose we look at themagazine Cosmopolitan. It targets an audience of young women andmature teenage girls, who are sexy and intimate, with a real passionfor life. The magazine targets this audience by helping contemporarywomen to achieve their goals, and live fuller, more glamorous lives.Monthly features include beauty tips, solutions on how to deal withboyfriends or spouses, career problems, and ideas on how to alleviatestress, these all appeal to the target audience. Apart from targetaudiences, there is also a thing called a fringe audience. This can be define as an audience that is occasionally attracted to something.Example a cooking magazine may attract buyers of all different ages,but because of the interest that they all sleep together cooking. However, ifsomeone was having a party, they might buy this magazine once, justfor a recipe, not because they are a cook. Hence, this is a fringeaudience.3.2 Front Cover prayerCovers are designed to attract buyers.Text Box About Cosmogirl CosmoGirl is a magazine for real girlswith real issues guys, beauty, fashion, money, parents, school,